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Graffiti With L.A.'s CACHE
Salvador Rojas Photography
CACHE:
Los Angeles graffiti artist and painter, CACHE,
migrated from Guatemala in the late eighties. Growing up just blocks from the
infamous Belmont Tunnel, it is clear how he could be so easily influenced and
inspired by the art on such legendary walls. From the beginning, he was
mesmerized by the colorful graffiti art of the day, where crews like MAK and STN
pushed the envelope. During the nineties, he was dedicated mostly to tagging and
simple bomb style lettering. It didn�t take him long to discover his own voice
and style in this fusion of art and street culture; and was soon found with a
spray can and marker in hand, tagging whatever he could reach.
After many years of experimenting with tagging and bombs, this self-taught artist began exploring new ideas. One recurring idea was the use of bright and bubbly characters. Wishing to share his true passions with the community, he considered it essential to incorporate the use of bicycles and favorite book reads. Inspired by such writers as Carlos Casta�eda, who describes humans as being �trapped in human chicken coops,� CACHE saw how society has been constantly manipulated by corporate logos. As a result, he sought a logo of his own to combat the effects of uniformity, and a censored and diluted media assault on the human psyche. Hence, the Chickens came to life�
Salvador Rojas Photography
�Simplicity is the key� is the code that CACHE uses when executing his murals, believing he can reach a wider audience, not for monetary gain but for spreading his thoughts and ideas. Even though he is a self-confessed pessimist, Cache aims to create happy and positive environments to bring a brighter atmosphere to the Los Angeles neighborhoods.
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